This time we won’t speak about the
latest news in CM; in this post we’ll speak about our new products: E-MAIL,
E-BLAST and V-BLAST.
Most of you probably think we’re all
about making top-quality corporate films and animations. Of course we are, but
there’s more to us than just that… In this post we’ll cover the interactive
e-mails and e-blast feature.
E-mails are a great way to make
closer contact with customers. It doesn’t rely on your customer remembering to
visit your site, or seeing a print advertisement. You can personalise emails to
suit the particular interests of that customer, instead of sending a generic
brochure. Also, it’s a great way to get the film you have spent time and money
making in front of the right people.
We don’t just design and prepare
these e-mails – we can also send them out for you.
One of the frustrations with many
marketing activities is that it can be very hard to tell what is working, and
what is just costing money. When you conduct e-mail marketing with a system like
ours, however, you can see very quickly what is working and what is not. An
e-mailer is completely measurable, cost effective and immediate.
The benefits of outsourcing your
e-mail delivery are:
- Easily measure the success of your
campaigns: if you know who opened your e-mails, what they clicked on, who
bounced and who unsubscribed, you can start to understand who your audience
really is, and what they are interested in.
- Save time: you can subscribe and
unsubscribe request, deal with bounced e-mails and spam complaints, and avoid
hold ups on your own mail servers. Also the link activity reports makes it so
easy to see what your subscribers found most interesting as well as who clicked
and who did not.
- Secure, reliable and supported:
With biometric security, uninterruptible power supplies and environmental
control units, our physical security and reliability is state of the
art.
- Focus on your customers, not your
technology: in some cases, you can use your own e-mail client or some other
in-house tool to add subscribers and deal with unsubscribe requests and bounces
from bad e-mails all day…
To many people the term “e-mail
marketing” automatically conjures images of e-mails intent on one thing – selling. In actual fact, there
are number of types of e-mail communications you can use which are not directly
sales related but can certainly contribute to their bottom line in other ways.
There are different types of e-mails…
VIDEO E-BLAST: Making films for our clients is
really only half the story. A film is no good if no one knows it’s there. At
Constellation Media we are committed to helping our clients get their film out
to the people who need to see it. After all that’s what we made it for! A video
e-blast is a great way of doing just that in an engaging and exciting
way.
Quick Announcements, often called
postcard emails – these are simple…
E-MAIL NEWSLETTERS: The primary intent of an e-mail
newsletter is to further develop and nurture the relationship you already have
with your customers.
CATALOGUE E-MAILS: A catalogue based e-mail is fairly
self explanatory, being an electronic version of a print brochure listing
particular products, with the primary goal to encourage customers to
purchase.
PRESS RELEASES: If you have a list of media
contacts that have given you permission to contact them, e-mail press releases
can be a great way to attract news coverage.
So we’re not just another one-trick
pony!
That’s all for
now.
CM Team
@cmediauk
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